Over 20 master class talks are set to take place at Start-up Day tomorrow, Thursday 21 September, with over a thousand aspiring entrepreneurs joining us at the British Library to take the next steps to launching a business. If you wonâ€™t be able to join us, some of the sessions will be webcast live for you to watch from home.
Here are the times to look out for:
9.30 â€“ 10.15
Google Digital Garage: How to build a social media strategy
Learn from Google how to optimise your online presence using the power of social media.
Youâ€™ll get a run-down of the best social media platforms to use in 2017, plus your trainer will explain how to create a social media strategy that delivers the right goals for your business. Weâ€™ll cover the importance of defining a set of marketing guidelines too, so you can always stay on brand and on message. You'll learn about:
- Making your business's social media presence known
- Developing rich, engaging content for social media
10.45 â€“ 11.30
UK2: How to get your business online
In this workshop, Sara Rego, Marketing Director at leading web hosting and internet services company UK2 Group, will take you through some practical tips for maximising your online presence and raising the profile of our businesses with a great site. He will share common pitfalls to avoid and also explain how making some small changes to your businessâ€™s online presence can deliver tangible results. Content includes:
- Getting started online
- How to get a website that works for your business
- 5 Common Web Design Mistakes
- Website optimisation
12.00 â€“ 12.45
Julie Deane OBE: How I started a business from my kitchen table
In 2008 Julie Deane â€“ the Business & IP Centreâ€™s â€˜Entrepreneur in Residenceâ€™ â€“ started a business at her kitchen table with a budget of Â£600 budget and the aim of paying her children's school fees.
Fast forward eight years and the Cambridge Satchel Company is a multi-million-pound business that has five stores and sells products all over the world. Hear this incredibly inspiring story from Julie herself, and pick up some hints and tips that will help you grow your start-up idea into a global brand.
Virgin StartUp: Losing my entrepreneurial virginity
In less than four years Virgin StartUp has helped 2,000 people change their LinkedIn profile to read â€˜business founderâ€™. In that time over Â£24m has been distributed to help each one of them turn their great business idea into a reality. These people are now running businesses the length and breadth of the UK, from the toe of Cornwall to the tip of John Oâ€™Groats in the Scottish highlands. In the session you will learn:
- How to apply for a Virgin start-up loan of up to Â£25,000 at a rate of 6% fixed p.a.
- What you need to know before you apply
- How to ensure you write a great application
- The unique package of support that you can get alongside the cash
- Plus the opportunities that might come your way from being part of the Virgin StartUp community
14.30 â€“ 14.50
Margot James MP, Minister for Small Business, Consumers and Corporate Responsibility will share a keynote address on â€˜The Importance of Start-ups to the UK Economyâ€™ followed by Q&A with the audience
Tim Campbell: Staying Alive: how to keep motivated when growing your startup
Nobody ever said that starting and growing a business was easy! Whilst the rewards can be great, new businesses inevitably must face and overcome numerous obstacles and setbacks on their path to success, some of which they couldnâ€™t ever have predicted when they set-out.
Winner of BBCâ€™s The Apprentice and Founder of Bright Ideas Trust Tim Campbell shares his insight on how to stay focused on your endgame when youâ€™re traversing the trials and tribulations of business start-up, and gives some top hints and tips on how to stay positive and motivated throughout the highs and lows of your own personal business journey.
Expert Impact Panel: Profit with Purpose
Big business doesn't have to be 'bad', and a successful start-up can still make a big social impact
This event, in partnership with Expert Impactâ€™s â€˜Human Lending Libraryâ€™, will give you hints and tips for unlocking the ethical impact of your start-up and balance profit with purpose. The session will benefit those wanting to start or grow a social enterprise, or those that want to improve the social impact of their existing businesses and for those interested in the topic. Our panel comprises:
Neil Daly, Founder of Skin Analytics
Paul Singh, Founder of Equal Education
Jo Godden, Founder of Ruby Moon
Start-up Stars: How I bit the business bullet
Our panel of business owners will talk candidly about taking the plunge from an employee, to self-employed, to employer, what theyâ€™ve learned along the way, what they wished they had known before they started, and why it was all worth it in the end. Youâ€™ll leave armed with practical insights, and feel more inspired than ever to turn your business idea into a reality.
The panel comprises:
Zoe Watkins of Livewire Kitchen
Rob Pitman of Tinderflint
Frankie Fox of The Foraging Fox
To join in with any of these inspirational and practical talks simply register for our webcast. We will also be live tweeting as the whole event unfolds so be sure to follow us on #BIPCStartupDay to add your own comments and questions for the speakers.
Start-up Day 2017 is being held at the British Library in London as well as across 15 other city libraries in the country from Norwich to Newcastle. It is being run with support from our Event Partners the Google Digital Garage and Virgin Startup.