Promoting new books with video

It would seem that for some publishers the future of book promotion lies in video.

So much for the film or TV series of the book, how about the dramatised promotional video of the book that has yet to be printed.

You can judge for youself by ‘viewing’ the forthcoming title from Blake Publishing. The Overnight Fame of Steffi McBride is the memoir of a fictional young soap star who becomes a national icon to be  published in September 2008.

“All Steffi’s dreams come true when she lands a starring part in the country’s biggest soap opera, has a number one Christmas single and wins a Bafta. The whole country falls in love with her, including the pop star she had a crush on all through her teenage years. But someone out there knows a secret about Steffi’s past and heartless media revelations blow apart everything she ever believed to be true about her family and about herself.”

It’s not quite my cup of tea, but I’m sure they have done their market research.