Design Council's study on industrial design

The Design Council has issued a (free), 144 page report called Eleven Lessons: Managing Design in Eleven Global Corporations.

It's about how industrial design makes a better product, and states that for every £100 spent on design there is a £225 increase in turnover. I'm pretty sure that's an understatement -- people are attracted to well-designed products, not ugly ones. Look at the iPod® which has become so iconic that its advertisements have no words, just black and white drawings showing someone using the product and the famous apple with a bite taken out of it. That's brand recognition.

BSkyB, Virgin Atlantic and British Telecom are the British companies featured.

Comments

[Education Consultancy]

Excellent post! this case study gives me a lot of things to think about. I think this would be nice and helpful to others. Thanks for the post.