Starbucks is launching instant coffee at its outlets, which may seem to go against the idea of supplying a supposedly superior coffee.
An article in The Times tells me that it was launched a few weeks ago in New York, and from 25 March in London.
The world patent application for the method was published in December 2008 as Beverage and method of making same. The CEO explained that it was the fruit of 20 years of research. The application's abstract says "During final processing, the two or more discrete bases are combined together with water and packaged for sale as a ready-to-drink beverage". One of the "bases" is the coffee, the other milk or soya.
Time will tell if it is a success. People either love the products of the chain or hate it, rather like Marmite®.
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