It was the Emmy Awards this week. Mad Men, a show about a 1960s New York advertising firm, scooped the award for outstanding drama.
Why do I mention this? Well, the posters for Taking Liberties are about to go up, and the hoarding is already on display in the Library's piazza at St Pancras. The posters for the adverts make use of the visual language of street protests - stencils and suchlike - and the slogans are meant to catch the attention of passers-by. The ones in the piazza read 'In some countries you wouldn't have the right to visit an exhibition about your rights' and 'People died for the right to vote. So why do more young people vote during X-Factor than the General Election'.
One blogger has already pointed out the statistical question mark that hovers over the last statement, but it does catch the attention. What do you think Are the statements too glib, or do they do the trick?
Sterling Cooper, the agency in Mad Men, starts off by helping to sell soap and cigarettes, but soon branches out into political advertising, drumming up votes for Richard Nixon in the face of a young, TV-friendly Democrat contender called John F Kennedy. A central section of the Taking Liberties exhibition looks at how the right to vote expanded in the 19th and 20th centuries. In it, there is much evidence of early efforts at advertising, all without the assistance of Mad Men & Co.
For example, a poster puffs up the reformer Francis Burdett in an 1818 election, while a receipt records the beer and cheese laid on for his constituents of an 18th-century MP. There are also documents and objects that attest to the ways in which campaigning groups made use of publicity to advance their argument. The Chartists begin their great campaign for universal male suffrage, and the London Corresponding Society spreads its demands for parliamentary reform through letters and meetings.
Perhaps most striking of all are the suffragette banners and, shockingly, the film of the direct action taken by Emily Davison. She fell under the King's horse in, it seems, an attempt to draw attention to the cause. A grotesque doll, in contrast, pokes fun at the suffragettes.
Advertising, of course, is not just about shouting why your product is better than the others, or why the other make of cigarette stinks. It's about how it makes you feel: good, bad; fearful or hopeful. Advertising, we're told, is about trying to create a brand, something that gets under your consciousness. Their understanding of this is the secret of Sterling Cooper's success.
Of all the exhibits in Taking Liberties, I wonder if Magna Carta is perhaps the most powerful 'brand' on display. Most of its clauses have been abandoned over the ages, rather like the booster rockets of a space shuttle, but its idea of liberty and the rule of law has been reinvented in every age, and even exported overseas. This seems to me to be a hopeful message, and I think the tone of the advertising gets some of this optimism across, whilst also offering something of a challenge to complacency.
But the proof, as they say, is in the pudding; and the contents of the exhibition aim to draw attention to what these ideals and high notions mean in everyday life, both in the past, and today.