Innovation and enterprise blog

120 posts categorized "BIPC National Network"

05 February 2019

A week in the life of... Merilee Karr, founder and CEO of UnderTheDoormat

American by origin, Merilee Karr is an adopted Brit, having lived in London for the last 18 years, always in the southwest near Putney. She founded London’s premier short-term lettings company back in 2014 and is an alumni of our Innovating for Growth: Scale-ups programme. Passionate about providing visitors with a ‘home from home’ experience and not leaving homes empty when their owners are away when others could enjoy them, UnderTheDoormat was born. Now hosting over 200 homes and attracting over 5,000 visitors a year, UnderTheDoormat is paving the way for 'responsible short-letting’ across London, for both homeowners and guests to enjoy. 

Merilee Karr, founder and CEO of UnderTheDoormat

A typical day for me is varied – and no two are ever quite the same! As a founder of a young and growing company, it’s important to be ‘hands-on’ in the running of the company. On the flip side, my role involves a lot of external focus to grow the business and includes everything from speaking at conferences, meeting with property companies for partnerships, carving out potential strategic partnerships with suppliers and of course meeting new investors and keeping my current investors and board members up-to-date. Every day is a challenge for me, and I love it when I have a combination of internal and external things are on my to-do list.

My ‘workday’ can include any of the following:

  • A team meeting going through our monthly results and key metrics for the business

Continue reading" A week in the life of... Merilee Karr, founder and CEO of UnderTheDoormat" »

23 January 2019

A week in the life of... Dr Jan Kattein, founding director of Jan Kattein Architects

Dr Jan Kattein is founding director of Jan Kattein Architects, a design studio that advocates socially engaged working methods. The practice embraces design as an opportunity for dialogue and exchange. Their work strives to make a civic contribution, using design as a means to support economic, cultural, educational and social prosperity. Jan took part in the British Library's Business & IP Centre’s Innovating for Growth: Scale-ups programme in 2018 and is now working with Global Generation to design a community garden to support the Library's outreach programme.

Monday... I was hoping for a slow start in January, but there are already a raft of emails in the inbox, annual staff reviews need to be scheduled, a tender is due later this week, a new member of staff is joining the team and a number of new projects are starting.

The week starts with a meeting with Westminster Council's regeneration team. Westminster has firmly committed to consultation and dialogue with their communities around regeneration projects and has set up a series of local regeneration bases in several areas of the borough. Regeneration has attained a somewhat tainted reputation in recent years because it is often associated with the displacement of communities and gentrification of neighbourhoods. Whilst I understand the root of these concerns, I can also see the very tangible benefits that an inclusive approach to regeneration can bring for local people. When embracing the Mayor's principles of 'Good Growth', regeneration is principally about creating opportunities for all sections of society. And this is mainly what our work is about at Jan Kattein Architects. Working together with local authorities, the private sector and the third sector, we can unlock educational, economic or cultural potential in projects and find a way of using the design process as a means to bringing greater community coherence. I often think that as a profession we need to become much better at accepting accountability for our work. In the knowledge that an inclusive city is a more prosperous city, the smart players in the private sector are doing that already and local authorities are increasingly taking the view that an integrated and transparent way of working brings real tangible benefits. Architects have traditionally had the role of synthesizing a range of different parameters that allow the built environment to function and are well placed to act as mediators between the various interests that inevitably collide when working in urban regeneration.

Morden High Street Regeneration
Morden High Street regeneration

Back at the office, I need to put the finishing touches to tender submission. Tower Hamlets Council has invited us to submit a bid for a small high street regeneration project in Roman Road. High streets are such an important part of civic life and London would not be London without its 600 high streets, the jobs they provide, the contribution they make to public life and the cultural diversity they bring. I have now been involved in delivering some 30 or so high street regeneration projects in London. In high street regeneration, our engaged way of working finds particular bearing. The aim of our work is never just about physical change, it's about shifting people's perception of their environment, about sewing a seed for a mindset change and instil confidence in a struggling but vital sector of our economy. There are challenging years ahead for the high street and if we really want to protect this important civic asset, we have to come up with some inventive new uses that service communities and the experience economy. We also need to carefully consider our spending habits and the tax regime that currently creates an uneven playing field which is heavily skewed to benefit multi-nationals.

Tuesday Today starts with a talk at the Cass School of Art and Design. I still lecture and teach at intervals. I am pleased to give a share of my time to a new generation of designers and thinkers making their way through university but am also aware of the contribution that this interaction makes to rehearsing and disseminating our message. I have found that the communication of our work relies on a thoughtful and nuanced message which is best brought in person, with patience and the opportunity for critical discussion.

Church Street Regeneration
Church Street regeneration public consultation

In the afternoon an internal resourcing meeting. We introduced these weekly meetings to better manage workloads and to predict capacity. The challenge with our work is that things are rarely predictable. What we do is subject to public scrutiny, brief changes, political whim and an evolving social or economic context. Whilst these are challenges that are tricky to manage when running a business, it makes our work profoundly human too and that's why I am happy to tolerate uncertainty and why everyone at Jan Kattein Architects needs to become a master at improvisation.

Wednesday Staff reviews today. Our office is open plan and designed to encourage social interaction. The arrangement of our workspace is a direct representation of the horizontal management structure that we are striving to achieve. A supportive environment where people talk to each other and lend a hand or provide advice informally is critical to everyone giving their best. The downside of our office space is that there is very little privacy; so that a private conversation has to take place at the local pizzeria. This year, that's exactly where we are doing staff reviews, over lunch. It's been beneficial so far, getting out and away from the desk has brought about some friendly but frank conversations. We clearly have to review how we support our team. I suppose the crux with horizontal management is that the level of responsibility taken on by staff needs to be matched by just as much support, empathy and engagement. I always thought we were doing quite well in this field, but I suppose one can always do better.

Jan Kattein Architects office, Islington, London
Jan Kattein Architects office in Islington

Thursday Good news this morning. Camden Council have emailed the planning permission letter for our designs of the Story Garden, a new temporary community garden for Somers Town residents behind the British Library. The project was conceived in a partnership between educational charity Global Generation, the British Library, Stanhope and Central St. Martin's College (CSM) to create an ecological outdoor education space on a disused site just north of the Library. Enabled by the Library and Stanhope and through Camden Giving and the Mayor's Greenspace Fund, the garden will host workshops and events, provide growing space for local people and a maker space for CSM students until the end of 2020. A community-built straw bale roundhouse will provide a field classroom, a public kitchen, sheltered outdoor dining space and small office are the communal hub of the garden. CSM are bringing a digital workshop onto the site and a commercial greenhouse will provide all-season growing space for food and to propagate shrub and tree seedlings ultimately to be planted in estates, parks and squares throughout Somers Town. The space will also be used by the British Library to work on community learning, business and engagement projects.

The CAD design visualisation of the Story Garden at the British Library
Story Garden at the British Library

Friday Spanish Architecture Magazine A+T have published a six-page spread about our Skip Garden project in King's Cross. It's a real joy to read how others perceive one's work.

In the afternoon meeting at Lendlease's office in Elephant & Castle to present the designs for a temporary placemaking installation that will form part of a large-scale regeneration project. Interesting discussions about what makes a good street and a good public space, how to foster cultural activity in a new neighbourhood and how to respond flexibly to people's changing needs in the urban environment.

Blue House Yard, Wood Green, London
Blue House Yard meanwhile village in Wood Green, London

I really enjoy working on meanwhile projects because they are a great platform for design innovation and because they provide an opportunity to engage with communities and start a dialogue about the sort of place where we all want to live without quite committing to a permanent and finite solution. After all, some of the world's famous landmarks like Gustave Eiffel's tower in Paris and the London Eye started their life as temporary projects - and I wonder whether they'd ever have received planning permission in the first place if they had been conceived as permanent structures from the outset. Temporary projects have made a really valuable contribution to the way we think about architecture and urbanism during the last decade.

Back in the office, an internal review of our exhibition design for the forthcoming Spare Parts exhibition at the Science Gallery at King's College. We have made the decision to manufacture the exhibition components ourselves. Just like most other architects, we work with contractors, specialist fabricators and makers to realise our designs. But ever so often, we build ourselves, sometimes as a team at Jan Kattein Architects, sometimes together with communities, apprentices or craftsmen. Building together engages the team, teaches new skills and provides room for experimentation and innovation - and as architects it makes us better at instructing others to build. If you are free, come to the Spare Parts exhibition opening on Thursday 28 February 2019!

I enjoy the heterogeneity of my work, the fact that what I do makes a difference to people's lives and the day to day interactions with my team, but now I am happy that it's Friday.

18 January 2019

Five tips to drive traffic to your website

Grow are small business marketing consultants, whose founder and MD, Alasdair Inglis, is the Marketing Expert in Residence at the Business & IP Centre. Here they give us five tips to help drive traffic to your website.

 

You had to build a website for your business, that much was clear. You designed and honed your site until it was ready. Then what?

Like many people, your website is all dressed up and ready to go, but where's the traffic?

There are lots of brilliant websites like yours selling great products and services but don't have the traffic they need to be successful. If you find yourself at this point, you’ve come to the right place. This guide will run through some basic techniques to help your site rank on Google and get traffic.

  1. Find the right keyword phrases for your web pages

Keywords are the building blocks of how search engines work. Keywords are crucial for driving traffic to your website for free. When people perform Google searches, an algorithm decides what content to show them. You need to tell the search engine that yours is the best result to show. Using keywords throughout your web pages helps Google understand what you offer and when you should appear.

There's also a bit of a catch. Some keywords are so popular that you haven't much chance of ever ranking for them. If you tried to rank a web page for the keyword, chocolate, you will struggle.

The trick is to find less-popular keyword phrases e.g. "Where can I buy organic chocolate?", where you might be able to rank for the phrase, but you'll never rank for the keyword chocolate alone as it's just too competitive!

Targeting the right keyword phrases is crucial. When researching for the best keyword phrases, the key is to find the balance between low enough competition and high enough volume. There are many ways to do keyword research, and some software packages such as SEM Rush give you an idea of how hard it is to rank a keyword phrase in Google.

  1. Putting your keywords to work

Close-up-key-keyboard-39389

Sadly, it's not quite as easy as just putting the right keywords on your web page. You need to optimise your web pages in order for search engines to rank the web page for a particular search term.

Think about it from Google's point of view. Every person that searches is their customer – and they want to provide the very best service to that customer to keep them coming back (it seems to be working!). To do that they must strive to eliminate poorly written and irrelevant content and anything that could deliver a bad experience to their customer. Optimising your site is saying to Google, "I'm here, I've got good content, and my site is worth showing".  We’ve written a detailed guide to optimising your web pages.

  1. Create your content

Once you know your keyword phrases, it's time to start creating content. Many people dip their toe in the water with a blog. If you're reading this and can write, congratulations, you're qualified to create a blog!

Some find writing daunting, and others don't enjoy the process. Luckily for those people (and writers, too!), we're in the age of video content. Video content is on the rise at the moment and generally receives higher engagement.

A combination of text and video might be the ideal way to boost social media shares and links to your blog– and therefore your search rankings!

Typewriter-1248088_1920

*Tool tip: Yoast SEO is a great little tool for free on-page blog optimisation. If you're using WordPress, give it a try! If not, set up an account and test your content with Yoast before posting text your site!

  1. Get other websites to link to your web pages.

It seems strange to think about, but the internet is just a collection of pages linked to each other. Links are the fabric of the internet. Search engines know this and use links to help them work out the quality of websites and web pages.

The more links from quality sites that point to your website, the more important Google knows your website is. Quality links are one of the major ways Google and Bing rank your pages. If your chocolate-themed website is linked to from chocolate-lovers blogs and chocolatiers’ groups, great!

Link building (the process of acquiring links from relevant quality websites to your content) can happen quite naturally. If you have great content, people will often link to you. Millions of links are being created daily without anybody asking for them.

Sometimes, the organic way can be a little slow. Especially right at the start! If nobody sees your content, nobody can link to it. An outreach programme can be a good bet. Dust-off your best email manners and contact other businesses, make connections and show them what great resources you have! Once you have a good network within your niche, it will be easier to pick up links along the way. This process can be carried out with a relatively low budget by using mail merge software, but it can be time-consuming.

There are a number of different strategies you can use, such as contacting bloggers who write about your niche and asking them to link to a useful article you’ve written, is a great way to get a link. Bloggers are usually keen to be the first to break some news or get involved with something fresh. Perhaps think about what you can offer them in return? Sometimes sending them a product to review is a great way to do this. 

Another common link building strategy is to offer a complimentary guest post to a high-quality website. You will need to write an excellent guest post though!

  1. Use social media to share your content

Android-app-blog-267389

More than three billion people worldwide now use social media every month. That's also a lot of potential customers and website traffic back to your site!

Ensure that your social media profiles all link back to your website and that you're sharing your own content and driving traffic and engagement to your site.

Social media can also be an excellent tool for finding relevant bloggers and businesses to get links from and to share your content. Connect with people via Twitter and form a relationship. The clue is in the name… so be social!

Posting useful content, engaging with people and building your followers is a sure-fire way to increase traffic and promote your website. So, what are you waiting for? Your next blog, article or video post is just a few hours away.

Remember your keywords, build those links up and stay social.

Want to learn more digital marketing strategies with Grow? Visit our workshops and events page to see when their next Online marketing masterclass is running.

02 January 2019

Five elements to consider when choosing a winning domain

Here are some top tips from our partner UK2 on choosing the correct domain...

The domain you choose for your next digital adventure is a major decision, and one that shouldn’t be taken lightly. Your web address outlines branding and website identity and also impacts how website users find you online. When the time comes for you to choose your new domain name, there are a few things you need to consider. We’ve assembled a list of the most important website elements including, uniqueness, typability, clarity, substance, and protection.

See our recommendations for these important elements and the questions you should ask yourself before registering a domain in the list below:

#1. Uniqueness

While it can be difficult to stand out on the internet - a place that holds everything and everyone in the world - it is important to attempt to create a unique identity for your brand and website. Your domain name is the perfect place to begin to find your originality.

Startups.co writes that “You need to establish an identity that gives your company direction and helps customers easily find you.” The uniqueness of your domain is important not only to try to create a name for yourself but also to make sure that you aren’t encroaching on anyone else’s territory. Check and double check the domain name you have in mind by answering the questions below:

  • Is anyone else using this domain, or something similar?
  • Is this domain brandable to represent your specific purpose?
  • Is this domain memorable, and will it lead visitors to your page?

#2. Typability

Whilst this word is clearly invented for our purposes, it represents a very important aspect of choosing your domain. When searching out your next domain name, it is important to remember that website visitors will be typing in your web address repeatedly. You will be repeating your domain name out loud for years to come, so you want to consider how it sounds.

Maqtoob writes, “Whether you’re launching a startup, ramping up a business or rebranding your company, it’s important that you have a domain name that rolls off the tongue, is easy to remember, communicates a positive image, looks professional, and inspires you and your team.” If you include unique words that are tough to spell or sequences of numbers that might be forgotten, you might lead people to the wrong site or error pages. To avoid this mistake, ask yourself the questions below:

  • Does your domain easily lead to mistypes or misspellings?
  • Is your domain long and convoluted?

#3. Clarity

Ensuring that your domain is clear lends an aura of respectability that you might otherwise miss out on. There are far too many spammy domains, email addresses, and social media accounts to make us wary of almost everyone we come across online. However, we realise that this is not an easy task. Paul Graham once wrote, “In a world where all the obvious names are taken, finding a good name is a test of imagination. And the name you choose tells whether or not you passed that test.” To be sure that your website gains the credibility it deserves, ask yourself the following questions:

  • From your domain, can site visitors get an understanding of what you offer?
  • Does your domain clearly represent your brand?
  • Could you easily be mistaken as another website?
  • Is your domain as short as possible?
  • If in doubt, is a simple is better than a shorter domain?

#4. Substance

If you’ve ever seen articles about the unfortunate domains for IT Scrap, Pen Island, or Who Represents websites, you know that understanding how your brand is displayed without spacing is very important. Do your best to make sure that you are not using numbers, hyphens, or a collection of smaller words that could become confusing when strung together. Ask yourself the following questions before registering your new domain:

  • Does the domain avoid hyphens and numbers?
  • Could your domain be misconstrued because of spacing?
  • Have you checked into the history of the domain and its other uses?

#5. Protection

The unfortunate truth of the digital world is that if someone has a chance to misrepresent themselves to earn a pound or two, they probably will. While we don’t want to believe that there are lots of unscrupulous folks hanging around the web, the truth is, there are. This is exactly why you want to be sure that you don’t register domains too close to an established entity and why you want to protect your brand by registering domains that are too closely related to you. Before registering, check the answers to these questions to protect your brand and your reputation:

  • Could others purchase domains similar to yours to spoof or misrepresent your business?
  • Are there other domains you should register to keep off the market?

Now that you have encountered the necessary elements of your new domain name, all that’s left is to choose the winning contestant. Check availability, add necessary tools, and register your domain with the help of UK2.NET today!

2018-10-02-Banners-UK2NET-Domains-320x100-01

23 November 2018

IP Corner: Registered designs and knitting

When people think of intellectual property what most often springs to mind is patents, closely followed by trade marks. There are other forms of IP though and I came upon a good example of one when looking at gadgets to do with my favourite pastime – knitting.

This is the Wool Jeanie a nifty little device that holds the ball of wool/yarn whilst you are knitting releasing the wool evenly as you knit. The yarn holder is suspended from the frame using magnets and when not in use it can be disengaged from the frame and rested on the platform below.

Knitting

The Wool Jeanie is a UK registered design registered with the IPO UK and given design registration number RD6011452. The full design record can be viewed via the DesignView database upon entering the registered design number in the search box.

If you are not sure how to use the database, or if you are just interested, you can download our free IP guide A brief introduction to registered designs and registered design searching.

Registered designs protect the outward look of a product particularly the lines, contours, shape or texture, but they can also protect the material or ornamentation of the product. You cannot protect the way the design works, only the way it looks. To protect its functionality you would need to apply for a patent. For a design to be protectable it must be new and it must be unique.

A UK registered design gives the rights holder the exclusive right in the United Kingdom to make, use, sell, import and export any product embodying the design, if it is a shape, or bearing the design if it is ornamentation.

Registered designs can apply to a wide variety of products from packaging to furnishings, from clothing to jewellery and from household goods to textiles. However, registered designs do not last forever. Registered designs last a maximum of 25 years and are renewable every five years to the 25 year maximum. At the end of the 25 years, or if the renewal fees aren’t paid, the registered design falls into the public domain and is there for anyone to use.

So why should a business protect its designs?

By registering your designs you:

  • contribute to obtaining a return on investments made by you or your company into creating and marketing your products.
  • obtain exclusive right to the registered design allowing you to prevent or, if necessary, stop others from exploiting or copying your design without your written permission.
  • have the opportunity to sell or license the rights to the design to another enterprise for a fee.
  • strengthen your brand.

It is worth remembering that a vast majority of businesses today are web-based and the IP registrations the company holds, or the licenses it has to use others' IP, are assets of the business which can help increase the market value of a company and its products.

Within the UK unregistered ‘Design right’ also exists and automatically protects a design for a maximum of 10 years from the end of the calendar year in which the design was first sold or for 15 years after it was created whichever is the earlier. However, design right only applies to the shape and configuration of an object.

When deciding whether or not to register your designs it is worth speaking with an intellectual property attorney. Most will offer free 30 minute one-to-one advice sessions and you can find one in your local area via their website.

So what about my Wool Jeanie? Well, it has proved to be one of the best gadgets I have bought it my many years of knitting and crocheting and I am busy spreading the word about it to all my handicraft friends and acquaintances.

Maria Lampert, Intellectual Property Expert at the Business & IP Centre London

Maria has worked in the field of intellectual property since she joined the British Library in January 1993. She is currently the British Library Business & IP Centre’s Intellectual Property Expert, where she delivers 1-2-1 business and IP advice clinics, as well as intellectual property workshops and webinars on regular basis.

To see all upcoming workshops, webinars and events, visit our website.

12 November 2018

Celebrating Global Entrepreneurship Week at the Business & IP Centre

This year’s Global Entrepreneurship Week is a great opportunity to highlight women, youth and inclusion in entrepreneurship. We are proud that 56% of users to the Business & IP Centres in London and around the country are women and 38% of users are BAME, providing an accessible and inclusive environment for people at all stages of their business life.

Despite living in an information-rich world, sometimes it’s difficult to find what you are looking for, know the quality of the resources or where to go. Awareness weeks such as Global Entrepreneurship Week, allows us to join in these conversations and highlight the importance of our National Network of Business & IP Centres and all that we offer.

Throughout the 2018 Global Entrepreneurship Week, in addition to our regular line up of workshops and webinars, we decided to offer sessions bringing together hundreds of attendees and many experienced and knowledgeable partners. Workshops such as (which have now since be concluded), Books mean Business, Diverse Wisdom, Fashion business planning & strategy, Networking for success and more, as well as a special day-long free event, Work Like A Women Day, before the ultimate celebration of unstoppable feminine force; Inspiring Entrepreneurs: Work Like a Woman with Mary Portas (rewatch the event on our YouTube channel), who will be launching her new book, exploring new ways of working.

We asked the presenters of Work Like A Woman Day, what it means to them to ‘work like a woman’ and here’s what they said…

Amy Tez, a professional actress who helps entrepreneurs and business leaders communicate with power, conviction and clarity
The Listening Leader

“I’m a woman but I see myself as more than that. I’m a human being like any other, doing the best I can. Coming from a challenging background, I bring my fighting spirit to my business and to helping others grow. My only focus is to help us all listen more, trust ourselves more and reconnect to our shared humanity.”

Kim Davies, marketing expert and journalist
The Heroines of Hollywood

“As a New Yorker living in London, I was told I had to completely change the way I did business. ‘Be less aggressive. Speak in a quieter tone. Talk about the weather before you get to business.’ It was exhausting. Over the years, I’ve given myself permission to be both. I took the best traits from both worlds and balanced it with my true self, so that I could grow as a person, but still remain genuine. That’s what Working Like A Woman has meant to me.”

Emine Rushton, Wellbeing Director at Psychologies, founder of The Balance Plan and conscious consultancy Leaf Create
The Purposeful Career

“For me it is about working in a way that is wholly aligned with my values, that puts my own needs and those of my family first, that supports social equality and positive change, and champions messages of kindness, ethics and truth. Utmost of all, never ever feeling pressurised to be anything other than who I am – and never trying to squeeze myself, or my business models, into a pre-defined box.”

We’d love to hear what you think it means to ‘work like a woman’, tweet us with the #BLMaryPortas and we’ll share our favourites!

Our events don’t just end when Global Entrepreneurship Week does… For more information about our current workshops and events and the Business & IP Centre, visit our website.

Global Entrepreneurship Week Logo

01 November 2018

Working in business as a couple: Bad idea or bliss?

We met Franck when he took part in the Innovating for Growth: Scale-up programme in 2012, with his partner Brijesh. Since then, their London-based photo and video studio, Kalory, has gone from strength to strength since launching in 2011 and in 2017, they launched a second venture, Heating & Plumbing, lifestyle accessories with a tongue in cheek attitude. We caught up with Franck to get his take on working together as a couple and how it affects their home and business lives...

Working and living together definitely has its advantages, but it also brings a lot of new challenges on both aspects of life: personal and professional. Our personal relationship was already very established, as we had met over 10 years before whilst working in New York. We both had corporate jobs for years but were always tempted by the freedom that entrepreneurship gives. Brij was the first one to take the plunge and he went freelance in 2005. Not to have a boss and the politics of a corporate life makes you start the month with an invaluable amount of happiness. We never really questioned the idea of starting a business, nor working together, it came really naturally. We didn’t even have a discussion about it. It just built up progressively before we took the jump. On both sides our parents have worked together for over 40 years, so we never really questioned ourselves on how feasible this was. Sometimes you just end up replicating, in part at least, your family model.

Franck and Brijesh
Brijesh and Franck © Kalory Photo & Video

The fact that we never clearly discussed it or put any types of guidelines in place, doesn't make it always easy. Business life obviously takes over our personal life and manages to penetrate every aspect of it. You don't even notice it sometimes; you could be having the perfect G&T moment in the middle of Devon on a beautiful sunny bank holiday weekend and the conversation slips to the business. The right balance is to accept the fact that your personal and professional lives have merged, but to make sure it doesn’t become only about the business. It becomes a way of living and doing things. One of the big pluses is that you also never have that Sunday night feeling anymore, thinking of going to the office on Monday is no longer spoiling your Sunday evening. It is kind of a continuity.

One of the challenges we meet is having holidays at the same time. Our businesses are small and when we leave it is the whole management that’s off and that has an obvious impact on the business. The plus side is that we have the same rhythm. If we both were working in a different field, it might be a struggle as our peak period would be most likely at different periods in the year.

One of the keys to the success of working together is having different skills. For us, the separation of task and decision making has been very natural. One of us is the technical and creative side of the business, whilst the other one handles the business and make sure projects stay in line with the brands' guidelines and the clients’ briefs.

We also have very different characters which help, but this is also our main source of conflicts. Our level of optimism is very different for example. That can be a real boost for the most pessimistic one. But, seen from another angle, pessimism and the doubts and stress it can bring, can also very annoying for someone who is naturally relaxed and positive.

Franck and Brijesh stressed image
© Kalory Photo & Video

Money is also something that you need to be comfortable with and being partners in life and business is probably not advised for young couples. The fact is that you have to be fully comfortable with the idea that: what is mine is yours and what is yours is mine. A working relationship like a personal one has to evolve too. People change, and the business does too.

Working together has been easier or more difficult depending on the stage of development of the business. When we set up the business, the overheads were very low as we were working from home. We had really good clients right away through our personal connections. We had no commute and a level of work was very manageable. We always had time for a nice home-cooked lunch, would go and swim at 3pm at our local gym, and make money in a very relaxed way. Growing the business meant committing to a monthly rent (and commute), as well as employees’ salaries, being on time at the office (at least for one of us!). This means having enough business every month to cover the cost to break-even, and of course to make a living. This definitely increases the level of stress. We get often told: 'I don’t know how you do it, I would never be able to work with my partner', the answer is probably that if it feels natural, it is meant to be. If you are starting to ask yourselves questions and you are finding a list of reasons why it wouldn’t work, this is probably not a good idea for your relationship.

You also have to be very entrepreneurial at heart. The business is going to become an entire part of your life, so you have to enjoy it. We always have different projects. We started our second business only very recently, but already have an idea for the next one. This has time to change, as the main goal, for now, is to grow the existing ones, but it is fun to be always thinking of the next venture.

Franck Jehanne, director & co-founder of Kalory Photo & Video, Corporate Portrait and Heating & Plumbing

If you’d like to follow in the footsteps of Franck and believe your business has what it takes, is based in London and has a turnover of £100,000 or more, why not apply for Innovating for Growth: Scale-up and take your business to the next level?

25 October 2018

10 SEO Tips Your Website Can’t Live Without

Here are some top tips from our partner UK2 on boosting your SEO and website traffic...

Website owners are constantly on the lookout for ways to boost website traffic. For organic search results, there is no better way than to spend some time fine-tuning your Search Engine Optimisation (SEO). 

SEO is how search engines decide whether or not to recommend your website to internet searchers like you and I. Google and Bing both pride themselves on serving up quality websites with only one click. Whether your website is one of those quality sites on offer depends on a host of elements that you may not be aware of.

#1. Have a great domain 

A great domain doesn’t necessarily mean an expensive .com, but rather means using a great domain for your specific purpose. Keep your domain short and try to include keywords or website specific information. It may take a while to create a great history for your domain. However, it is worth checking the domain history if it is a pre-owned domain. It’s important to make sure that your domain has stayed clear of blacklists.

#2. Use keywords

While using keywords is easier said than done, a little research can help you discover which keywords you should be aiming for. Discovering the perfect keywords for your website may be a trial and error endeavour, but tools like SEMrush or Moz’s Keyword Explorer can help and both offer a free trial. Whichever you choose, be sure not to cross into the realm of 'keyword stuffing' by overfilling content with the keywords you’ve chosen. Consider asking Google for suggestions with their AdWords tool, as this can help you create a keyword planner and set goals to reach the traffic you want.  

#3. Create engaging content

Many website owners get this SEO step wrong. Rather than posting daily updates chock full of information, it’s best to focus on answering the questions your website traffic is asking. Remember to take advantage of product descriptions and About Us pages. In addition, make sure that you have text accompanying all images and infographics. You don’t have to be a content wizard to maximise SEO, you simply have to include content wherever readers expect it to be. Keep a blog to dive into topics and an FAQ page to keep up with the questions users are most often asking. Before you know it, you will have created a website full of valuable content that ranks well.

#4. Use meta tags

Meta tags, as simple as they are, help web crawlers understand what your website is about. These small snippets of text appear in the code of your website and can work wonders for helping your website appear in search rankings. Website tools like WordPress and Website Builder have easy fill forms to include meta information. However, you can add it yourself to your HTML code if you prefer by creating a note document and uploading it to your webserver. Create a system of adding meta tags whenever you introduce new content and search engines will take notice.  

#5. Optimise for any sized screen

Generally, your WordPress template or Website Builder tool will take care of this for you. However, it’s worth spending some time double checking how your page appears on various tablets and mobile phones. You may find an image that doesn’t fit the screen quite right, or text that wraps a little oddly. These are easy fixes but can help boost traffic when remedied.    

#6. Build links organically 

Search engines like to see your domain on other websites. Some website owners like to purchase these inbound links, but this is not a good idea. Instead, allow links to your website to build up naturally. Collaborate with other websites to produce content for shared links between pages. If there’s one thing we’ve learned about Search Engine Optimisation, it’s that there are no shortcuts. 

#7. Keep up with links and sitemap

Website navigation is not only important for SEO, but for website visitor experience too. Make sure that all of your links are in working order and that the path through your website has easy-to-follow buttons. Imagine yourself as a website visitor: where would you expect each link to take you? Is your menu easy to access and understand? These questions can work wonders in making sure that your sitemap flows smoothly.  

#8. Keep your website fast

Website speed is crucial for SEO. Search engines know that our patience for loading websites is very thin. This is exactly why Google and Bing will only direct you towards sites they know will load quickly enough to keep viewers happy. Keep image sizes low and make sure that there is nothing preventing your website from performing at an optimum pace. Check your website speed at Pingdom. Once pinged, the website can return a list of issues that may be causing your website to slow. Oftentimes, adjusting a bad script or fixing a DNS problem can boost speeds for your website in a few clicks.

#9. Ask for help when necessary

If these tips are slightly overwhelming, know that you’re not alone. Luckily, there are many tools available to help. For example, SEO Guru from UK2.NET can quickly scan your website and help you spot any pain points with a free consultation. If trouble areas are found, our software will walk you through the steps to get your website in tip-top SEO shape. 

#10. Monitor your progress

Once your SEO is looking good, don’t rest on your laurels. Instead, set goals for the future and keep an eye on your progress. SEO Guru can help you watch your SEO efforts and let you know if there are any areas that need immediate attention. Keeping your search results at the top is a big job, however, we can help you get on top and stay there. Finally, you can improve your website traffic today with a free SEO scan from UK2.NET.

 

To see all upcoming workshops, webinars and events, visit our website.

23 October 2018

Start-up Day 2018 in London and around the country

Start-up Day helps budding entrepreneurs from around the country feel confident and provide tools to start a business and turn their dreams into a reality. Not only did this year’s event take place at the Business & IP Centre in London with almost 400 people attending a busy programme of talks, speed-mentoring and one-to-one advice sessions; there were 13 Business & IP Centres participating nationwide, where more than 720 individuals attended the day.

With an all-day line up of talks, our speakers in London covered everything from how to understand the UK market right now (Mintel market intelligence analyst Jack Duckett explained the latest trends) to becoming a successful entrepreneur and key strategies to employ when starting your own business (as experienced by Tangle Teezer ex-CEO Matt Lumb). The priceless advice our twelve speakers shared with the audience throughout the day was also live webcast, so you could tune in from anywhere in the world to watch... and listen!

Start-up Day - questions from audience at a Business & IP Centre event

Our audience didn't just listen, they also had the opportunity to engage in interesting discussions with the speakers

But that's not all: speed mentoring sessions with experts from Santander, Mintel, Google, Intellectual Property Office, Companies House and more covered practical aspects of setting up and running your own business, preparing attendees for the grit behind the glamour of entrepreneurship. To further empower current or future entrepreneurs, we also ran one-to-one advice sessions and tours of the Business & IP Centre itself, making the third edition of Start-up Day in London our busiest yet.

Business & IP Centre Sheffield with Start-Up Day branding

Sheffield on brand with Start-up Day decorations!

This is the second year Start-up Day has taken place across the National Network, allowing local entrepreneurs to be part of the presentations and talks at each regional centre, as well as the attendees being able to watch live broadcasts from London, all for free, as praised by one participant, “Left feeling so lucky and grateful to have access to this free information. Thank you for all your hard work organising this!”

Three Rivers Gin at Business & IP Centre Manchester

Three Rivers Gin at Business & IP Centre Manchester’s Start-up Day

Of the attendees up and down the country, 40% were planning to start up a business and 39% were either self-employed or the owner of a business. The majority of people said that lack of finance and the business idea itself were the main reasons behind them not starting a business in the past. A fifth of respondents stated that making a difference was the main motivation for wanting to start a business, with being their own boss and having a better work/life balance also high on the list, one attendee said “Superb event, kind people… after two years as a carer this event has given me many ideas - but mainly hope for my future.”

Start-up Stars event at Business & IP Centre Liverpool with guest speakers

The Women’s Organisation’s Cynthia hosting a panel of Start-up Stars, including Natalie and Jeni from SIREN, Sarah from SLMC Consulting and Amy from Drone Factor at Business & IP Centre Liverpool.

Start-up Stars event held at the Business & IP Centre Hull

Dr Max Gowland from Prime Fifty, Terry King OBE from Chapter3, Ralph Keeton from Ghost Walks Hull, Vikki Johnson from Fusion Laser Cutting, Andy Steele from 360 Accountants, Rob Lewis from 54 Degrees North and Vicky Cartwright from Diva Cupcakes at Business & IP Centre Hull’s Start-up Day’s Start-up Stars.

If you missed this year’s Start-up Day, all speakers’ videos from London are available on our YouTube channel and our blog with our top tips is available to read. To see all of our upcoming events and workshops, visit our website. Here are a few highlights from the Start Up Day 2018.

30 September 2018

Libraries Week: Celebrating our National Network

We are proud to have 13 libraries around the country as part of our National Network, including three pilot Centres (Cambridgeshire & Peterborough, Glasgow and Nottingham), which joined this year. 

While libraries are more often associated with books than business, the National Network project is unlocking the potential of city and community libraries to support innovation and job creation in their local economies. Furthermore, each library is sharing know-how and expertise in order to build the network’s services and keep abreast of developments.

National Network map
To celebrate Libraries Week, we’re taking a look at the Centres and shining a light on their importance to their local communities and the businesses they have helped*.

Glasgow

The Business & IP Centre in Glasgow is one of three new pilots and part of the growing National Network of co-branded centres. It is also the first of its kind in Scotland. Housed in Glasgow’s famous landmark, The Mitchell Library (founded in 1877), it is now the hub of a city-wide information service. In partnership with the National Library of Scotland and the UK Intellectual Property Office, the Business & IP Centre in Glasgow allows entrepreneurs to take advantage of free intellectual property and business information and expertise.

Image of Glasgow's Business @ The Mitchell

We asked Rosemary O’Hare, Principal Librarian at the Mitchell Library in Glasgow, to tell us a bit more about the newly launched services:

"Our services are vital for the local community as they support employability. Those thinking about career options, preparing for a job interview or self-employment can find all the information they need as well as facilities, including PCs, wi-fi and quiet spaces to allow them to explore their options.

We also give entrepreneurs the chance to explore their business idea for free and at their own pace. Access to industry standard business information along with advice and support levels the playing field for those starting out with limited funds. Our events and networking opportunities allow individuals to make connections that can help them improve their business.

It’s also useful to call on local partners to contribute who may be active in the local area, and the connections between library and these organisations usually work well for both the library and partners; and of course we all share the same customers." 

Birmingham

Over 300 workshops and 1-to-1s took place with Retail/Wholesale/Transport and Creative/Media/Publishing being the highest joint sectors the Centre’s users operated in.

Infographic of Business Lifecycle - Birmingham

Devon

BIPC Devon with Duchess of Cornwall

65% of the Centre's users were women with Creative/Media/Publishing and Retail/Wholesale/Transport being the highest joint sectors the Centre’s users operated in.

Infographic of Business Lifecycle - Devon

Hull

27% of users were aged 16 – 34, with 40% of users being employees, 27% self-employed and 6% owners of businesses.

40% of businesses were in the Creative/Media/Publishing sector.

Infographic of Business Lifecycle - Hull

We asked Michelle Alford, Library Services Director, Hull Culture and Leisure Ltd, why their services are vital for the local community, and she explained: 

"Public libraries are unique in communities in every locality, no other public, voluntary or private sector venue holds the trust of its communities as libraries do. The level of trust placed in public libraries is built on the knowledge and confidence that anyone can walk through the door (regardless of age, sex, religion, ethnicity, background, education or other characteristic), be met with a warm welcome and be able to spend time using the space and resources to achieve their purpose without having to purchase anything or justify their reason for being there.

Our activity isn’t confined to the walls of the library either, our brilliant staff spend time in communities to understand their needs, share information and encourage them to achieve their dreams using the support and resources of the library as and when they need to. We design services and activities to meet the needs of communities, provide opportunities and to connect people with one another.

A vital link to validated information resources, high quality activities and excellent customer care!”

Leeds

Over 400 people attended 1-to-1s, workshops and events, of which 35% of users were aged 16 – 34 and Creative/Media/Publishing, Retail/Wholesale/Transport and Professional services/Consulting being the highest % sectors the Centre’s users operated in.

Infographic of Business Lifecycle - Leeds

Liverpool

BIPC Liverpool - launch Jan 2015

29% of Liverpool's Business & IP Centre's users were employees, 25% self-employed and 11% owners. The biggest sectors users operated in were Retail/Wholesale/Transport and Creative/Media/Publishing.

Infographic of Business Lifecycle - Liverpool

Manchester

BIPC Manchester

35% of users were aged between 16 – 34 and 38% of users were self-employed, 27% employees and 14% owners of businesses. Retail/Wholesale/Transport and Professional services/consulting were the sectors most of the users worked in.

  Infographic of Business Lifecycle - Manchester
 Newcastle

BIPC Newcastle

61% of users of the Business & IP Centre were female and more than 550 people attended 1-to-1s, workshops and events. 43% of users were employees and 33% were self-employed. Professional services/consulting was the sector most users operate in.

Infographic of Business Lifecycle - Newcastle

Norfolk

BIPC Norfolk

36% of the Centre's users were employees and 22% were self-employed. Creative/Media/Publishing was the sector most of the users operate in.

Infographic of Business Lifecycle -Norfolk

Northamptonshire

38% of Centre users were self-employed, 21% employees and 20% unemployed. Professional services/consulting and Creative/Media/Publishing were the sectors which used the Centre the most. Northamptonshire has a 98% satisfaction rate for the format, quality and relevance of their offerings. 

Infographic of Business Lifecycle -Northampton

Sheffield

34% of users were employees and 31% were self-employed.

Infographic of Business Lifecycle -Sheffield

* all data is from April - June 2018

Innovation and enterprise blog recent posts

Archives