06 February 2013
A Treasury of 1950s Housecraft
Inspired by the Mary Berry Story on BBC Two, we decided to take a look at some of the British Library's collections which relate to cooking and care of the home in the 1950s.
With the improvements which were made to the national grid in the late 1940s it became more feasible for ordinary households to install large electric appliances in the home. The electric cooker became seen as a 'clean' alternative to the gas stove and manufacturers and trade names such as Creda, Belling, English Electric, Jackson, New World, G.E.C and Kenmore sold electric ovens in various shapes and sizes: from the large Belling Horizontal Cooker (with its 5 doors and 2 drawers!) to the more standard sized G.E.C. 'Supreme' cooker with features such as boiling plates, a warming oven and splashguard.
We spent a wonderful hour or so in the basement of the Library on Monday looking through materials relating to the 1950s cooker in our trade literature collections. The material we found included guides, instruction manuals and pamphlets. Many of the manufacturers produced their own cookery books and household manuals offering recipes and advice about cooking with electricity.
As well as providing insight about the expectations and ideals about housework in the 1950s, these guides and books elucidate gendered expectations of the time through the advice they offer and in their imagery. They suggest that the ideal housewife, hardworking and altruistic, diligently managed every aspect of the lives of others, from children to party guests. For instance, one manual advises that:
'A good hostess has a mental list of her guests, and tries to arrange her party so that they will enjoy it - not she.' (p. 177, The 'Creda' Housecraft Manual, 1958)
The front cover of 'The 'Creda' Housecraft Manual' © Simplex Electric Co., Ltd. (1958)
Alongside manuals, cookery books and trade literature, the Library holds back-catalogues of household magazines, including well-known names such as Good Housekeeping, House and Home and Ideal Home (where Mary Berry worked as an editor in the 1970s). Indeed, in response to the rise in electric cooking Good Housekeeping produced their own guide (in 1959), which features many recipes for meals such as Veal Fricassee and deserts like Pineapple Creams. Unusually for the time, this guide also features a photograph of a man using one of the ovens, emblazoned with the caption 'Man on his own'!
The front cover and page 23 of 'Good Housekeeping's Electric Cooking Today' (1959). Reproduced with kind permission by Good Housekeeping magazine, Hearst Magazines UK.
A visit to the basement always leaves us thinking about links to other collections and the possibilities of future research or digitisation…but for now, we are off to write down some of these classic recipes, find out whatever happened to candied angelica, and, (as ever) to disregard all past 'wisdom' about how household tasks should be gendered!
Bibliography
(1957) 'Belling' Electric Heating and Cooking. Belling and Company Limited: Enfield and Middlesex. British Library Shelfmark: Y.D.2004.a.6630
(1958) The 'Creda' Housecraft Manual. Simplex Electric Company. Odhams Press Limited: Stoke-on-Trent. British Library Shelfmark: Y.A.1996.A.13155
(1950) Creda Electric Cookery. Simplex Electric Company. Odhams Press Limited: Stoke-on-Trent. British Library Shelfmark: LB.31.a.7121
(1959) G.E.C. Electric Cookers including timer control. The General Electric Co. Ltd: Kingsway, London. British Library Shelfmark: YD.2012.a.7529
(1936) G.E.C. cookery book. New ed. London: General Electric Co. Ltd. British Library Shelfmark: YD.2006.a.5442
(1959) Good Housekeeping's Electric Cooking Today. The National Magazine Co. Ltd. British Library Shelfmark: 7937.d.62
(1966) Pattern, Marguerite. How to cook perfectly with electricity. London: Electricity Council, EDA Division, British Library Shelfmark: YD.2012.a.6578
Food Studies at the British Library, ESRC website resource
Food Studies: Help for researchers web-page
Oral Histories: http://sounds.bl.uk/
This post was written by Robert Davies and Sarah Evans and the views expressed are our own. Follow us on twitter at @BLRobertDavies and @dr_sarahevans.