Culture and sport don’t always sit well together, but Pierre de Coubertin was very keen on the idea that the Olympic Games should be something more than a sporting event, and that it should include competitions for artistic excellence, with victor’s laurels for music, the fine arts, and literature. London 1948 saw the last of these ‘events’ however, despite the fact that some of them had been very popular with the public, particularly at Los Angeles in 1932 and Berlin in 1936. So why didn’t the concept of artistic competition work? Opinions differ, but it is generally agreed that logistical problems, changing tastes and concerns about the professional status of the best competitors played their part. After 1948, the ‘arts’ aspect of the Olympics began to be restricted to exhibitions celebrating the culture of the country in which the Games were being held, and this continued until the idea of a more prolonged Cultural Olympiad was pioneered by Barcelona in 1992. An interesting account of the arts and cultural history of the Olympiads is given by Margaret Gold and George Revill in Olympic cities […] (details below).
How feasible is it to create a cultural festival in a city already gearing up for a massive sporting mega event? It clearly isn’t easy, for London’s Cultural Olympiad has come under fire from commentators already, being accused of lacking focus, of being late getting off the ground and of being poorly understood by the public. London is such a great cultural capital in any case, and that makes it hard to imagine what could take place, over and above what’s going on anyway.
Perhaps a proper brand identity is once again key here, for there is plenty of eagerness on the part of London’s cultural institutions, including the British Library, to showcase their treasures and their cultural meaning in the support of the Olympic ideal. The questions are how best to do it; and more importantly, how best to link it up to the main event? It’s an interesting conundrum for the organisers in a city like this: do you opt for something entirely new, or do you attempt a spin on existing festivals and traditions (BBC Olympic Proms 2012 perhaps!). Or maybe you can attempt a mixture of both?
Olympic cities: city agendas, planning and the world games, 1896-2012 edited by John R Gold and Margaret M Gold London: Routledge, 2007.
London reference collections shelfmark: YC.2008.a.11704
Lending collections shelfmark: m07/.34581
Gold, John Robert and Gold, Margaret M. Cities of culture: Staging international festivals and the urban agenda, 1851-2000 Aldershot: Ashgate, c2005.
London reference collections shelfmark: YC.2006.a.8347
Lending collections shelfmark: m05/.18513
Stanton, Richard. The forgotten Olympic art competitions: the story of the Olympic art competitions of the 20th century Victoria: Trafford, 2000.
Lending collections shelfmark: m02/36119