Untold lives blog

265 posts categorized "Politics"

31 August 2017

Lord Derby's letters and the two general elections of 1910

If you’ve been suffering from political fatigue recently, imagine how you would have felt in 1910 when there were two general elections in one year. Not only were there two elections, in January and December, but each election lasted for weeks. The Prime Minister H. H. Asquith called the first election in order to gain a mandate for the People’s Budget, which had been rejected by the House of Lords. The result was a hung parliament and the Liberal Party continued to govern with support from the Irish Parliamentary Party until a second election was held in December.

One woman who avidly followed political developments in 1910 was Lady Wolverton, née Edith Amelia Ward (1872–1956). Lady Wolverton was addicted to politics and political gossip. Letters recently acquired by the British Library show that she received political news in abundance from her friend the Conservative politician Edward Stanley, the 17th Earl of Derby (1865–1948). Derby sought her advice and opinions about political matters and wrote to her on 25 November 1910 saying that, "I shall never forget that it was you who made me keen again about politics" (Add MS 89228/9).

Photo of Edith, seated in a dress, and George, dressed as a sailor
Edith Amelia Glyn (née Ward), Lady Wolverton and George Edward Dudley Carr Glyn, photographed by H. Walter Barnett, circa 1905. By permission of the National Portrait Gallery, London

I am currently cataloguing around 600 letters from the Earl of Derby to Lady Wolverton, dating from 1907 to 1942. Randolph S. Churchill did not have access to these letters when he wrote his 1959 biography of Lord Derby, and the nature of this epistolary friendship has not been fully appreciated before.

Two boxes of letter bundles tied with ribbon
Some of the letters from Edward Stanley, 17th Earl of Derby to Lady Edith Wolverton, Add MS 89228

The letters of 1910 shed some light on the Conservative Party campaign and the Earl of Derby’s own role in both elections. Derby had lost his seat in the House of Commons in the general election of 1906 when the Liberal Party won a landslide victory, but he took his seat in the Lords in 1908 after he inherited the earldom. Although Lord Derby did not stand for election in 1910, he was heavily involved in the campaign, by suggesting, meeting and supporting Conservative Party candidates in Manchester and the north-west of England.

On 16 January 1910 he wrote to express his frustration about Labour Party gains in the north of England:

Well what do you think of the first day. Personally I am disappointed and depressed. Although as far as I can make out we have won 14 seats on the balance. There are one or two disquieting symptoms.

[…] when you come to the great industrial belt right across Lancashire, Yorkshire, Northumberland and Durham, there can be no doubt we are in a hopeless minority, & the reason is that the whole of that district is getting more & more socialistic every day. Manchester I was prepared to see go badly, but not so Salford. (Add MS 89228/6)

Letter and envelopes
Letter from Edward Stanley, 17th Earl of Derby to Lady Edith Wolverton, 16 January 1910, Add MS 89228/6 (enlarge). By permission of The Rt Hon. The Earl of Derby 2017

On 4 August he begs Lady Wolverton:

Please keep this quite secret. Bonar Law has practically offered to give up his seat at Dulwich & fight a Manchester seat. It is very good of him as it means giving up a very safe seat for a doubtful one, though personally I think he is sure to win, and not only his own seat, but his influence, and his extraordinary good speeches will do much to win seats round. (Add MS 89228/8)

Andrew Bonar Law lost in Manchester North West in December 1910, but he returned to Parliament in March 1911 after being elected to the safe Conservative seat of Bootle in a by-election. The general election of December 1910 was the last to take place over several days and the last to be held before the Representation of the People Act 1918 gave suffrage to women over 30.

Catherine Angerson
Curator, Modern Archives and Manuscripts

Follow us on Twitter @BL_ModernMSS

17 July 2017

You were born when? The French Revolutionary Calendar

An accident of birth may have left one 19th-century Army cadet wishing his parents had been elsewhere when he came into the world.
 
In March 1821 sixteen-year-old John Thompson tendered an application to enter East India Company service as a junior Army officer. The Company did not insist that its troops had all been born and bred in the British Isles, and therefore the fact that his place of birth was Antwerp and he had been educated at Brussels were no bars to his setting out on a military career, his father William being a merchant.

  Market square in Antwerp

 Thomas Rowlandson, Place de Mier at Antwerp Public Domain Creative Commons Licence

To tease out what made his application very probably unique requires a passing knowledge of Belgian history. Independent since 1830, before this date Belgium had been ruled at various times by the Dutch, the Austrians and the Spanish. Between 1795 and 1814, however, the country came under the sway of revolutionary France. This meant that French rather than Dutch became the language of the administration.  Also all official papers issued in this period were dated according to the Republican calendar devised and implemented in 1792 and imposed on those territories which came to be occupied by French armies. The calendar re-named the twelve months to reflect prevailing meteorological conditions and instituted a (later abandoned) system of three ten-day weeks, factoring in an extra day every four years.

French Revolutionary calendar birth certificate for John Thompson

French Revolutionary calendar birth certificate for John Thompson IOR/L/MIL/9/143 f.401 Public Domain Creative Commons Licence

The Thompson family knew that John had been born on 30 April 1804, but unfortunately the document proving this showed his date of birth as the tenth day of Floreal, Year Twelve. The Company’s recruitment procedure required the provision of proof of age, and accordingly the document above was duly sent in to East India House. Young Thompson’s sponsors had the foresight to include an English translation of the original French document, authenticated by Robert Annesley, the British Consul; it can be seen that the Antwerp authorities had compromised by adding the familiar date in brackets, as if assuming that the new calendar would not last forever.

Translation into English of French Revolutionary calendar birth certificate for John Thompson

IOR/L/MIL/9/143 f.400 Public Domain Creative Commons Licence

This curious faint echo of the French Revolution is found in IOR/L/MIL/9/143 ff.400-401, and the digitised image can be seen on the Findmypast website in the British India Office births & baptisms dataset. The story ends happily, in that the powers-that-be in London processed the application and passed Thompson fit to serve in the Bombay Army.

However, there was trouble ahead for John Thompson as we shall reveal in our next post!
 
Hedley Sutton
Asian & African Studies Reference Services
 
Further reading:
Matthew Shaw, Time and the French Revolution: the Revolutionary calendar, 1789 - year XIV (Woodbridge: Boydell, 2011), shelfmark YC.2012.a.3742

 

02 May 2017

India Office Records on the Russian Revolution

The India Office Records and Private Papers contain many items relating to the Russian Revolution and its effects on global politics. Russia and Britain had pursued an aggressively competitive relationship throughout the 19th century over the issue of influence in Asia, commonly known as ‘The Great Game’.  The India Office therefore routinely received Foreign Office and War Office reports concerning Russia.

Eastern Report No.78, 25 July 1918

Eastern Report No.78, 25 July 1918 - IOR/L/PS/10/587 Public Domain Creative Commons Licence

One report which the India Office Political Department regularly received from the Foreign Office was the weekly Eastern Report prepared for the War Cabinet.  The reports gave news, information and analysis of events concerning Russia, the Middle East and Asia.  The report shown here, No.78, dated 25 July 1918 gave news of the death of Tsar Nicholas II of Russia.  Under the heading “The Ex-Emperor murdered”, the report stated that the following wireless message had been sent out by the Russian Government: “Recently Ekaterinburg, the capital of the Red Ural, was seriously threatened by the approach of the Czecho-Slovak bands.  At the same time a counter-revolutionary conspiracy was discovered, having for its object the wrestle of the tyrant from the hands of the council’s authority by armed force.  In view of the fact the presidium of the Ural region council decided to shoot the Ex-Tsar, Nicholas Romanoff.  This decision was carried out on the 16th July”. The message erroneously stated that the “wife and son of Romanoff” had been sent to a place of security.  In fact Nicholas, his wife and children were all killed on the night of the 16/17 July 1918.

'Appreciation’ or comment on the report by Sir Mark Sykes

IOR/L/PS/10/587 Public Domain Creative Commons Licence

The reports generally were forwarded with an attached ‘Appreciation’ or comment on the report by Sir Mark Sykes.  In his appreciation with report of 25 July 1918, he noted that “once a man has been unjustly killed, the errors attributed to him diminish in popular estimation, while the acts of his murderers are more and more open to popular condemnation”.  Copies of the reports were sent to the Government of India, but without the appreciations.

Short History of Events in Russia from November 1917 to February 1919

Short History of Events in Russia from November 1917 to February 1919 - Mss Eur F281/89 Public Domain Creative Commons Licence

Another report received by the India Office looked at the military aspects of the events in Russia between November 1917 and February 1919, and was prepared by the General Staff of the War Office.  This summarised Allied military intervention in North Russia with the purpose of preventing the transference of enemy troops from East to West, and to deny the resources of Russia and Siberia to Germany.  The revolution in Russia was seen primarily through the lens of the First World War.  The introduction to the report stated that: “The political destiny of Russia was no immediate concern of the Allies except in so far as might, in the event of an inconclusive peace, assist in the continuity and enhancement of German military power”.

Map of European Russia

Map of Russia - Mss Eur F112/562 Public Domain Creative Commons Licence

 John O’Brien
India Office Records

Further Reading:
File 705/1916 Pt 3-4 The War: Eastern Reports, 1917-1919 [Reference IOR/L/PS/10/587]
Short History of Events in Russia from November 1917 to February 1919 (General Staff: War Office, Mar 1919) [Reference Mss Eur F281/89]
Maps of Russia and the Russian front, 1917-1918 [Reference Mss Eur F112/562]

Russian Revolution: Hope, Tragedy, Myths  - Our major new exhibition is open until Tuesday 29 August 2017. You can also read articles from our experts exploring some of the themes of our exhibition on our Russian Revolution website.

Russian Revolution - image of soldier used for exhibition publicity

 

04 April 2017

Caught out at Customs

On 29 November 1932 a consignment of goods was delivered to Karachi via the SS Wachtfels, described on the manifest as “used effects, the property of the Afghan Government”.  On closer inspection the package was found to contain five pistols, 590 rounds of ammunition, and a “seditious publication”.  The items belonged to Abdul Hadi Khan, the former Afghan Minister to Berlin.

Title page of Must England Lose India? The nemesis of empire

BL T29423 Public Domain Creative Commons Licence

The publication was Must England Lose India? The nemesis of empire, by Colonel Arthur Clark Osburn, who had served with the Indian Medical Service.  Published in 1930, the book was banned for distribution in India.  Several people had brought the book to the attention of the India Office, including Osburn himself, who had instructed publisher Alfred Knopf to send a copy to the Secretary of State for India.  Osburn initially suggested that it would be inadvisable for the book to be sold in India during a period of unrest, and claimed “I am unwilling, being a member of the Socialist Party to embarrass the present Government in England in anyway”.

Customs Notification from India Office file
 IOR/L/PJ/6/2001, File 1602 (1930) - Finance Department (Central Revenues) Notification No. 18, 5 May 1930. Public Domain Creative Commons Licence

The book was confiscated. What about the pistols and ammunition?  The possession of these personal items was not the primary issue for the British authorities; rather it was the circumvention of protocol for importing arms and ammunition.  Under the Anglo-Afghan Treaty of 1921 the British were “for all practical purposes under an obligation to let the Afghan Government import without hindrance or restriction whatever arms it desires”.  However, prior formal notification of HM Minister at Kabul was required before permission would be granted, a system in part designed to stop the flow of arms across the border to the North-Western Provinces.

A search for a precedent to guide the decision revealed that in 1926 S Ghulam Siddiq Khan, when returning from the same post in Berlin, had transported arms not covered by a laissez passer which he had obtained from HM Embassy in Berlin.  It was noted:

“Whether the present case is a more serious one than that seems to depend on decision of the question whether it is worse to import arms under a false declaration by an Afghan Consul, or to misuse a British diplomatic laissez passer for the same purpose.”

The pistols and ammunition were returned, as an “exceptional concession”.

  Osburn’s service record
Information on Osburn’s service record, requested by the India Office IOR/L/PJ/6/2001, File 1602 (1930) Public Domain Creative Commons Licence

Osburn requested that the ban on his book be lifted, claiming to have written the book to counteract the views put forward by Katherine Mayo in her book Mother India.  He claimed his object in publishing the text was “to delay or prevent the demand in India for Independence or Home Rule from being irresistible”.  His plea was rejected by the India Office, with Under Secretary of State Arthur Hirtzel branding Osburn as “one of those disgusting birds who like to foul their own nests”.

  Note by Arthur Hirtzel
Note by Arthur Hirtzel, in IOR/L/PJ/6/2001, File 1602 Public Domain Creative Commons Licence

Osburn’s book was added to the list of prohibited publications, alongside a wide variety of anti-imperialist works of non-fiction, fiction and poetry.  These titles can be explored further in the British Library catalogue Publications proscribed by the Government of India, and the Library holds many of the volumes in its collections.

Alex Hailey
Content Specialist Archivist, British Library/Qatar Foundation Project

Further reading:
Records from Political (External) Collection 7: Arms, Ammunition and Arms Traffic (IOR/L/PS/12/2171-2221) are currently being added to the Qatar Digital Library Portal, and contain papers relating to licensing, the arms trade, and smuggling.
IOR/L/PS/12/2173 Coll 7/4 ‘Afghanistan: purchase of arms from Great Britain’
IOR/L/PJ/6/2001, File 1602 ‘British Rule in India: controversy regarding the book by Lt Col A Osburn’

M Lloyd and G Shaw (eds), Publications proscribed by the Government of India (British Library, 1985)
N Gerald Barrier, Banned: Controversial Literature and Political Control in British India 1907-1947 (University of Missouri Press, 1974)
A Osburn, Must England Lose India? The nemesis of empire (London: Knopf, 1930)

 

08 March 2017

Remembering the Suffragette movement on International Women’s Day

I recently came across something in the British Library’s collections that stopped me in my tracks – Votes for Women, the newspaper of the Women’s Social and Political Union (WSPU). As soon as I saw the green, white and violet emblem of the WSPU emblazoned on the cover, I was overpowered by the feeling that I was in the presence of something that was instrumental in giving me the freedom and rights that I enjoy today.

WSPU emblem_web

Interpretations of the significance of the colours of the emblem vary. They may have been designed to convey a powerful message – Give Women Votes; it is also thought that the purple symbolised dignity, white purity and green hope.

Browsing through the editions for 1911, I was struck by the relentless and inventive daily campaigning it so vividly chronicles, and the hard work of the people producing the newspaper itself. In an article in the edition for July 14 1911, Frederick Pethick-Lawrence writes about the time that he and his wife Emmeline first met Mrs Pankhurst in March 1906 when she convinced them that activism was the way to secure women’s suffrage.

Frederick Pethick-Lawrence  Emmeline Pethick-Lawrence

 

 

 

 

 

 

 

 

 

 

The Pethick-Lawrences’ marriage in 1901 was a love match between two committed social reformers. Not only did they devote much time and energy to leadership of the WSPU until 1912, alongside Christabel Pankhurst, but they also suffered imprisonment for their cause. The Pethick-Lawrences were inspired by that first meeting with Mrs Pankhurst to support and promote the cause by publishing a newspaper, Votes for Women. They eventually disagreed with Emmeline and Christabel Pankhurst about the more militant tactics they later employed and were ousted from the WSPU, but continued to campaign for women’s right to vote.

The first edition of Votes for Women was launched in the autumn of 1907, by which time there was sufficient campaigning activity to fill a monthly publication. It achieved a circulation of 2,000 copies when it was first published.

Votes for Women first cover

Cover of the first edition of Votes for Women

By July 1911, when Frederick Pethick-Lawrence was writing about the history of Votes for Women, demand and activities were such that it was published weekly, with a circulation of 30,000. Despite being rather grainy, the images in Votes for Women are a testament to the commitment and continuous graft of the people who produced the newspaper and volunteered to sell and distribute it.

4 Publishing Office

The Publishing Office

5 Press cart

Press cart, ready to start from the Woman’s Press, Charing Cross Road, London

6 Champion seller Miss Kelly

A champion Votes for Women Seller, Miss Kelly

A sure sign of its success was the number and variety of advertisements it attracted by 1911, helping to fund the production of the newspaper.

1 Advert managers office

The Advertisement Manager's Office

Flako soap advert 07 July 1911

One of the many advertisements appearing in Votes for Women in 1911

Over the coming months I will post some more blogs about Votes for Women, giving further insights into the tactics used to muster support for the cause.

Penny Brook
Head of India Office Records

  Cc-by

Images all taken from Votes for Women, 1911

Further reading
Votes for Women
Oxford Dictionary of National Biography

28 February 2017

Indian Independence: a source

For students of the last days of the Raj, the India Office Records are the main source. Papers from the Viceroy’s Private Office, Political Department files, fortnightly reports of provincial governors, private papers of key officials: together these archives show events unfolding day by day in the lead-up to Independence and afterwards.  The film-maker Gurinder Chadha consulted these files when making her new film “Viceroy’s House”, (released 3 March), which highlights the secrecy of the discussions.

  Photograph of household with staff from 'Viceroy's House'
Scene from "Viceroy's House"

Among the Records is a series of War Staff files. Uniquely among India Office departments, the War Staff owed its existence to an external event. When war was declared in 1939, the Military Secretary of the India Office created a War Staff to deal with Intelligence, Supplies and Operations. By working closely with the Cabinet and the War Office, this sub-department drew the India Office into the heart of wartime government. Internal communications were also put on a wartime footing, as this diagram shows:

   Diagram of War Staff communications
IOR/L/WS/1/12029 f.341  Public Domain Creative Commons Licence


Under the cryptic heading ‘PHP’ (post-hostilities planning), certain War Staff files (IOR/L/WS/1/983-988) address the subject of India’s future. The discussions dwelt upon the country’s strategic importance. Government feared that British withdrawal would leave the wider region exposed: “History has shown that nature abhors a vacuum and if the British step out, we can expect the Russians to step in”. (L/WS/1/985, f. 87). Britain’s oil supplies in the Gulf, its Indian naval, army, and air bases, its access to India’s military forces: all were at risk if a post-Independent India were to turn hostile. To predict the future at this stage, as officials admitted, was next to impossible. The files include standard orders for action and confidently signed-off approvals. But the overwhelming sense that they convey is one of apprehension.

  

India Office War Staff file with Top Secret marking

IOR/L/WS/1/985 Public Domain Creative Commons Licence

Note on transfer of political power

IOR/L/WS/1/985  Public Domain Creative Commons Licence

Antonia  Moon
Lead Curator, post-1858 India Office Records

 

Gurinder Chadha’s film,  “Viceroy’s House”, a fictional telling of the Mountbatten’s arrival in India prior to Independence, is released in cinemas across the UK on Friday 3 March.

  _P8A0313
Scene from "Viceroy's House"

 

16 February 2017

Thim Days Is Gone – a colonial memoir

Patrick Tandy was a soldier and colonial administrator who wrote a memoir about his time in India and the Persian Gulf. The memoir has an arresting title: ‘Thim Days Is Gone’.

Tandy, an Irishman, was no lover of colonial ‘snobbery and pomposity’, as he explains in a preface: ‘The late Christabel, Lady Ampthill of blessed memory, answered the door-bell of her Castle of Dungorra in Connemara to find the coal-man on her door step. He said “Where do you want the coal, missus?” She drew herself up and replied “Kindly address me as your ladyship!” His answer was “Thim days is gone missus, where do you want the coal?”’

‘Thim Days Is Gone’ by Patrick Tandy

‘Thim Days Is Gone’ by Patrick Tandy. Mss Eur F 222/28, f 3. Public Domain Creative Commons Licence

Tandy had a career spanning the Royal Artillery, the North-West Frontier Province of India, and colonial administration in the Persian Gulf, where he was Political Officer, Trucial Coast, and later Political Agent, Kuwait. The memoir spans the years 1932-48, and was written in the 1980s.

We learn from Tandy’s colourful account, among other things, that the Urdu spoken by upwards of 90% of the British officers in India was in fact a language ‘almost unintelligible to the untutored Indian’, and Urdu-speaking recruits had to be taught by their fellow soldiers the ‘Sahib’s Urdu’ in order to understand their own officers (folio 6).

Amorous exploits include the ‘attractive blonde daughter’ of his boss, the Chief Commissioner of Ajmer-Merwara, ‘whose marriage was going through a difficult period, and who had flown to the shelter of her mother’s wing. One could hardly have asked for more’ (folio 34).

Then there was the Maharajah who always wore gloves to shake hands with Europeans ‘in order to avoid defilement’ (folio 33).

Service during the Second World War with the Special Operations Executive (SOE) on the borders of Iran and Russia brought him into contact with a local official who had removed a cache of arms and ammunition from behind the walls of his house. He had then disguised the repair to the wall by hanging up a sanitary instrument, ‘more, one imagines, for convenience than ornamentation’. The same official also made home-brew vodka, which exploded when lit by a match (folio 86).

Attempts to organise Russian deserters for guerrilla operations foundered on the fact that if captured the deserters faced execution by their own side, by the Germans, or by anyone else.

Tandy’s transfer to Sharjah in the Trucial Coast involved a stopover at Bahrain, where he tells the story of an unnamed VIP, an apartment for off-duty air hostesses, and a two-way mirror (folio 96).

Much follows about social customs, local rulers, and the advent of the oil industry.

On folio 103 the Sheikh of Sharjah (a diabetic) is saved by an insulin injection from a Jewish doctor, and on folio 115 the Sheikh of Kuwait fortunately takes the right glass at a Royal Navy reception (all the others had gin in).

Tandy finally left Kuwait (and the Gulf) in 1948, when he handed over to ‘a young man from The Foreign Office who had no Arabic’, leaving him with the feeling that ‘an era had come to an end’.

Martin Woodward
Content Specialist, Archives
British Library/Qatar Foundation Partnership

Further reading:
British Library, Mss Eur F 226/28 'THIM DAYS IS GONE'
Biographical notes on Maurice Patrick O'Connor Tandy (1912-1986) can be found in Paul John Rich, Creating the Arabian Gulf: The British Raj and the Invasions of the Gulf (Lexington Books, 2009)
Diana Quick, A Tug on the Thread: From the British Raj to the British Stage. A Family Memoir (Virago Press, 2009).

 

 

19 January 2017

From Stats Man to Ad Man: Jesse Scott

The history of advertising is told via great men: in the early 1960s David Ogilvy wrote his Confessions of an Advertising Man and Winston Fletcher recently published his memoir-cum-history Powers of Persuasion. This blog tells of an untold life in advertising: that of a journalist turned statistician, Jesse Scott, whose periodical, The Statistical Review of Press Advertising, is often neglected by social and economic historians of modern Britain.

Contents page of The Statistical Review of Press Advertising October 1949

The Statistical Review of Press Advertising October 1949 - a problematic year of continuing austerity for the advertising trade when the Labour government sort to restrain proto-Mad Men! 

Jesse Scott migrated to the UK from the US and in 1928 set up a company to publish the American Legion magazine in Europe. This venture failed but his friends put a proposition to him. They noted that advertising in the UK was expanding fast and so manufacturers and the media required new sources of information: why did he not exploit this gap in the market by getting his company to counter all the ‘soft pedal and hush hush about expenditure’? (The Review, I, 1, October 1932.)

From 1932 to 1962 Scott’s company produced hard facts about the hard sell. The Review published figures on advertising expenditure by surveying quarterly all the space given over to display advertisements in national daily, evening and Sunday papers; provincial daily and evening papers; provincial and suburban weekly papers; and weekly and monthly trade and technical periodicals. From 1956 The Review also included expenditure on commercial television.

Example of data from The Statistical Review of Press Advertising

The Review categorised data by product type, brand and firm: note that expenditure on Mars was the highest, and that this would have been a luxury product during the war and post-war austerity as sweets were rationed and expensive.
  

To compute an estimate of total expenditure, Scott multiplied his estimates of space given to adverts by standard market rates for advertising copy. From the 1940s and beyond, social scientists and the Advertising Association used these figures to calculate total expenditure on advertising, adding in non-mass media forms such as posters and direct mail (see Clayton for a critical evaluation of these methods).

Advertisement promoting G. S. Royds Ltd

The Review generated revenue via subscriptions and from adverts placed by media organisations, such as newspaper groups and advertising agencies as illustrated by this page promoting G. S. Royds Ltd.

By the mid twentieth century expenditure on advertising had become a controversial subject: scholars, politicians and cultural commentators alleged that vast sums were being wasted on puffery. In 1953, for example, Aneurin Bevan, a Labour MP, ex-cabinet minister and de facto leader of left-wing faction within the Party, provoked delegates at the Advertising Association conference by labelling advertising as “evil’—a trade that created a consumer who was “passive, besieged, assaulted, battered and robbed” (Sean Nixon, Hard Sell, p. 164).

Make Do and Mend - government advertisement

Make do and Mend - The government also advertised and The Review counted this expenditure which, as in this case of a wartime propaganda poster, presented the anti-thesis to the message of private sector adverts: consume more branded goods.

Scott disagreed with this socialist critique and he used his editorials to argue that advertising had social value: it was, he argued, a means by which consumers gained information about products, and thus a vital component of a dynamic capitalist economy. As an American he was ideally placed to promote advertising, which in the US had become, he claimed, ‘an indispensible element in sustaining economic activity’. Scott believed that if British firms were to compete at home and overseas they had to adopt American methods of selling, and embrace advertising wholeheartedly. Jesse Scott, Stats Man, had become Ad Man, an advocate for advertising.

David Clayton
University of York, UK

Further reading:
The Statistical Review of Press Advertising October 1932-December 1962 British Library General Reference Collection P.P.1423.clr.
Clayton, D. (2010) ‘Advertising expenditure in 1950s Britain’, Business History, 52, 651-665.
Nixon, S. (2013) Hard sell: Advertising, affluence and transatlantic relations, c. 1951-69 (Manchester University Press, Manchester).

 

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