28 February 2024
Safeguarding Tomorrow: The Impact of AI on Media and Information Industries
The British Library has joined forces with the Guardian to hold a summit on the complex policy impacts of AI on media and information industries. The summit, chaired by broadcaster and author Timandra Harkness, brings together politicians, policy makers, industry leaders, artists and academics to shed light on key issues facing the media, newspapers, broadcasting, library and publishing industries in the age of AI. The summit was on Monday 11 March 2024 14:00 - 17:20; networking reception 17:30 - 19:00 GMT.
The video of the event is on YouTube at https://www.youtube.com/watch?v=4muZybkzMU4 and embedded below.
Lucy Crompton-Reid, Chief Executive of Wikimedia UK; Sara Lloyd, Group Communications Director & Global AI Lead at Pan Macmillan and Matt Rogerson from the Guardian will tackle the issue of copyright in the age of algorithms.
Novelist Tahmima Anam; Greg Clark MP, Chair Science & Technology Committee; Chris Moran from the Guardian and Roly Keating, Chief Executive of the British Library will discuss the issue of AI generated misinformation and bias.
AI is rapidly changing the world as we know it, and the media and information industries are no exception. AI-powered technologies are already being used to automate tasks, create personalised content, and deliver targeted advertising. In the process AI is quickly becoming both a friend and a foe. People can use AI to flood the online environment with misinformation, creating significant worries, for example, around how deep fakes, and AI personalised and targeted content could influence democratic processes. At the same time, AI could become a key tool to combat misinformation by identifying fake news articles and social media posts.
Many creators of content - from the organisations creating and publishing content, to individual authors, artists and actors - are worried that their copyright has been infringed by AI and we have already seen a flurry of legal action, mostly in the United States. At the same time, many artists are embracing AI as a part of their creative process. The recent British Library exhibition on Digital Storytelling explored the ways technology provides new opportunities to transform and enhance the way writers write and readers engage, including interactive works that invite and respond to user input, and reading experiences influenced by data feeds.
And it is not only in the world of news that there is a danger of AI misinformation. In science, where AI is revolutionising many areas of research from helping us discover new drugs to aiding research on complexities of climate change, we are, at the same time, encountering the issue of fake, AI generated scientific articles. For libraries, AI holds the future promise of improving discovery and access to information, which would help library users to find relevant information quickly. Yet, AI is also introducing significant new challenges when it comes to understanding the provenance of information sources, especially in making the public aware if the information has been created or selected by algorithms rather than human beings.
How will we know - and will we care - if our future newspapers, television programmes and library enquiries are mediated and delivered by AI? Or if the content we are consuming is a machine rather than a human creation? We are used to making judgements about people and organisations that we trust on the basis of how we perceive their professional integrity, political leanings, their stance on the issues that we care about, or just likability and charisma of the individual in front of us. How will we make similar judgments about an algorithm and its inherent bias? And how will we govern and manage this new AI-powered environment?
Governmental regulation of AI is under development in the UK, the US, the EU and elsewhere. At the beginning of February 2024 the UK government released its response to the UK AI Regulation White Paper, signaling the continuation of ‘agile’ AI regulation in the UK, which attempts to balance innovation and economic benefits of AI while also giving greater responsibility related to AI to existing regulators. The government’s response also reserves an option for more binding regulation in the future. For some, such as tech companies investing in AI products, this creates uncertainty for their future business models. For others, especially many in the creative industries and artists affected by AI, there is a disappointment due to the absence of regulations in relation to AI being trained by using content under copyright.
Inevitably, as AI further develops and becomes more prevalent, the issues of its regulation and adoption in the society will continue to evolve. AI will continue to challenge the ways in which we understand creators’ rights, individual and corporate governance and management of information, and the ways in which we acquire knowledge, trust different information sources, and form our opinions on what to buy to who to vote for.
Join us to discuss the challenges and opportunities ahead. You can book your place on Eventbrite: https://www.eventbrite.co.uk/e/safeguarding-tomorrow-the-impact-of-ai-in-media-information-industries-tickets-814482728767?aff=oddtdtcreator.